About
Primera Capital has funded some of the world’s most transformative technology companies over the past two decades. We invest in extraordinary products, opportune markets, and daring entrepreneurs with unwavering visions. Past investments include VMWare (acquired by EMC), Chegg (CHGG), and Fandango (acquired by Comcast).
Our creed is to differentiate between hype and authentic value, diagnose underlying trends, and cultivate rich networks so that we can deploy our experience and resources to help entrepreneurs realize their dreams.
We’ve Been There
Our team has significant operational experience, having founded six companies from scratch that have collectively created billions of dollars in new market value. We understand finance, but more importantly, we understand what it’s like to be a startup CEO and the frequent challenges that growing technology companies face.
Where We Invest

Sectors
We invest in all sectors, including:
- Enterprise/SaaS
- Consumer/Retail
- Healthcare
- Security
- Ecommerce
- Education

Stages
We invest in any stage from seed to growth, including:
- Seed / Series A
- Venture
- Growth

Geography
We’ve partnered with entrepreneurs around the world, including:
- Silicon Valley / SF Bay Area
- New York
- Los Angeles
- Canada
- Israel
- India
- France